Grazed from CRN. Author: Jennifer Hagendorf Follett.
Microsoft (NSDQ:MSFT) Wednesday rolled out a new SMB partner program and encouraged partners to step up their move toward cloud computing.
Eric Martorano, senior director of the U.S. SMB channel group at Microsoft, launched the new Top VAR Program from XChange Americas, where he delivered a keynote address. The program provides a designated Telepartner account manager as well as increased incentives, MDFs and technical support to qualified partners committed to building Microsoft SMB practices…
Martorano also exhorted partners to “lead with the cloud” this year as they build their solutions sales strategies.
“There is an opportunity for you to build, tell, sell and support the cloud. There’s opportunity out there, and that’s not going to change,” Martorano said. “Those partners that are leading with cloud get more on-premise revenue. Why? Because they are the trusted advisors,” Martorano said. “I say to every partner, lead with the cloud.”…