Cloud computing disrupts the vendor landscape
If you think cloud computing is a disruptive force within the enterprise, just imagine what the cloud is doing to the vendor landscape.
The sheer number of cloud players – or companies that claim to be cloud players — is staggering. By some estimates there are more than 2,000 software as a service (SaaS) companies alone. At this early point in the cloud revolution, there are certainly front runners, but the field is wide open.
For example, the marquee SaaS player, Salesforce.com, owned a paltry 8.7% of the total SaaS market, according to a 2010 IDC report that tracked 84 vendors. Other big names –Intuit, Cisco, Microsoft, Google and Symantec – were all below 5% each. That leaves scores of other competitors with tiny market shares today, and no place to go but up…