Cloud Computing: Forrester Offers Vendors Tips To Strengthen Partner Loyalty
Grazed from CRN. Author: Jack McCarthy.
With the channel buffeted by changes brought about by cloud computing, partners often look to vendors for support as they try to transform their business. In turn, vendors need to respond by placing more emphasis on programs that can help partners and win their loyalty, according to a report from analyst firm Forrester.
"Cultivating partner loyalty today is a complex, multifaceted endeavor, one that warrants a new vision incorporating new approaches to partner enablement," says the report, titled "Reinforcing Channel Partner Bonds In the Era of The Cloud," by analyst Tim Harmon…


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