Cisco, EMC Align ‘Three Paths to the Cloud’ Incentives
Grazed from TalkinCloud. Author: Chris Talbot.
![]()
Cisco Systems (NASDAQ: CSCO) and EMC (NYSE: EMC) have aligned their channel incentives in their “three paths to the cloud” strategy. The goal? To help partners increase their profitability no matter how they decide to play in the cloud computing space — as cloud services providers, cloud aggregators or cloud integrators.
As part of the announcement made at VMworld 2012 in San Francisco, the two companies unveiled new joint reference architectures and integrated customer support, as well as new offerings to support the VCE Vblock appliance. For customers, it means more flexibility and choice, the companies stated, but for partners, it hopefully means some more ease in providing cloud computing infrastructures and services — and, of course, better margins…

