Cloud Computing: Forrester Offers Vendors Tips To Strengthen Partner Loyalty

Grazed from CRN. Author: Jack McCarthy.

With the channel buffeted by changes brought about by cloud computing, partners often look to vendors for support as they try to transform their business. In turn, vendors need to respond by placing more emphasis on programs that can help partners and win their loyalty, according to a report from analyst firm Forrester.

"Cultivating partner loyalty today is a complex, multifaceted endeavor, one that warrants a new vision incorporating new approaches to partner enablement," says the report, titled "Reinforcing Channel Partner Bonds In the Era of The Cloud," by analyst Tim Harmon…

At a time when Forrester says 12 to 15 percent of partners will go out of business, while vendors and telecom companies are looking to contract with the remaining partners, it’s important for vendors to strengthen the loyalty of their partners.

"A lot of partners grew up in the product technology world, and the cloud is new to them and they are looking to vendors to help them make the transformation," Harmon said Tuesday in an interview with CRN…

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