Yankee Group Survey: 42% of Companies Want Mobile Sales Apps
July 3, 2012
With 55% of employees now using their smartphones at work, 42% of all companies want to leverage the BYOD (Bring Your Own Device) workplace and launch mobile sales applications to seek a competitive advantage. These user-centric survey results and other cloud-based trends are now available in a Yankee Group whitepaper commissioned by FeedHenry, the developer of cloud-based mobile application solutions. “The Cloud Pushes Enterprise Mobile Applications Up a Gear” whitepaper notes that 87 percent of all companies believe that cloud computing will play a significant role in their IT infrastructure within the next year.
Having recently won first place in the E-Tech Awards at CTIA for Enterprise and Vertical Market Solutions, FeedHenry is well-positioned to address the market pain with a Platform as a Service solution (PaaS). FeedHenry’s mobile application platform gives enterprises an easier way to build, deploy and integrated mobile apps for businesses and manage the entire cloud-based ecosystem. This strategic advantage can provide companies with a rapidly deployed solution because the top three IT priorities cited by the Yankee Group survey are:…
- Cloud-based services (36%)
- Mobile Security (26%) and
- Mobile-enabled productivity applications (25%).
“With 42 percent of companies looking to mobilize their field and sales processes and 27 percent wanting to mobilize internal business processes (within two years), companies that are now looking to more complex use cases for mobile applications to liberate enterprise data face serious challenges,” said Chris Marsh, Senior Analyst, Yankee Group Enterprise Research, and author of the whitepaper. Cathal McGloin, CEO of FeedHenry, further explains: “Enterprises require mobile app solutions that recognize the complexity of integrating with the Backend-as-a-Service (BaaS) platform while delivering maximum user experience on devices and the flexibility to deploy in public, private and hybrid clouds. The FeedHenry mobile BaaS leverages technologies offer leading-edge, secure enterprise solutions that, at the same time, reduce development complexity, cost and time to market."