Travel company benefits from master data management project
February 8, 2011
A travel company with more than 25 different brands has benefited from carrying out master data management work.
Alan Cox, director of information management systems at one of the Travel Corporation’s arms Trafalgar, explained to the Computing website that the group has grown through making a number of acquisitions.
He explained the data management project was needed as each of the merged companies had their own systems and databases.
Data governance and cleansing work was carried out to bring the Travel Corporation’s disparate information related to customers, travel agents and holiday details together.
"All of that has now been combined into one huge repository giving us the Holy Grail: the single view of the customer," Mr Cox said.
The organisation employs more than 4,000 people across the world, with offices in New Zealand and Australia, as well as the UK, the US, China, Japan, South Africa and throughout continental Europe.