Top tips for your small business websiteMarch 29, 2018
Most businesses often try to overcomplicate the design of their company website, thinking that bigger means better. However, this does not need to be the case. Make sure that you design your site by putting your customer first. Remember that the average web browser wants to find information quickly and easily, and will leave any site if they cannot find what they are looking for within the first few seconds of visiting a website. You should also make sure that your company website is easy for you to update and add information to, as the site owner. This is vital so that you can continue to add new and relevant articles about your products, videos and even blog posts to keep your site fresh and interesting.
Make it appealing
Firstly, you will need to make sure that your small business website is appealing and enticing, and you can do this in a variety of ways. When planning the initial design and layout of your site, make sure that you include relevant stock imagery or current photos of your products and location to add a more personal touch to your site. You should also ensure that the design and content of your website are in line with your company branding. Be sure to include your corporate logo on your website pages and that you use your brand fonts and color scheme in your site designs, to provide a consistent user experience for every website user. Finally, make sure that you give your site regular reviews to ensure that all copy and content that you publish on your website remains relevant and current. Remove any articles that are old or no longer have any impact on your business, and be sure to replace these with new and engaging content. Don’t forget to include video content in your schedule also, to provide your website users with a variety of content that they can consume and enjoy. Put yourself in your user’s shoes; your site may be appealing to you, but can you truly say that it is appealing to any website user who visits your website without having any prior knowledge of your small business.
If you truly want to design and make the most of your small business website, then you need to make sure that you update and understand how analytics can better enable you to update and engage with your site and site visitors. From checking which pages are the most visited by users on your website, to tracking and planning your online marketing campaigns, then by using analytics, you can get ahead and better manage your entire digital plan. You do not need to be a digital expert to understand analytics either but instead can use the high-level information available to you from your Google analytics account to track visitors, top pages and even geography of your users. Companies such as Dymic Digital internet marketing can help you to plan and manage your entire digital business plan, from content right up to hosting your own campaigns. So be sure to set up your analytics account and start looking into this data to ensure that you can better manage your small business website.
Make it easy to use
When it comes to planning and designing your small business website, then it is vital you consider the way that consumers engage and interact with information on a day-to-day basis. Therefore, it is vital that any website you create for your small to medium businesses is fully mobile responsive, so that your website visitors can enjoy and browse your site while they are on the go from a variety of resources, such as tablets and cell phones. You should also check the load speed of your website regularly, to ensure that the pages load and display information rapidly. You risk losing website visitors if pages take too long to load, meaning that web users may be more inclined to visit your competitor’s website instead of your own. Finally, you should also make sure that your site is not too corporate and still retains the spark and magic that you and your business share with your clients and customers. If you do decide to work with a website designer, then make sure that you stick to your initial thoughts and decisions, and make sure that you do not create a site that is too removed from your brand and business ethos.
If you are just starting out with your small business, or are looking to raise the profile of your firm, then you need to make sure that your website is not only easy to use but also provides an accurate and up to date online representation of your firm. Be sure to create an appealing website, and regularly replace and update your content so that your website visitors will want to spend time on your site. If you have never used analytics, then it is time to change, as the statistics and information that you can glean from this will enable you to target your online audience better. Finally, check the load speed of your website and make sure that if you are working with a website designer that it remains on brand and still marries up with your business ethos and values. Once you have incorporated all of these factors, then you will have a highly effective website for your small business.