The Three Cornerstones of High Conversion You Need to Know

November 22, 2017 Off By Hoofer
Clicks to the front page of your website mean nothing. If you paid for that click through Google Adwords, then you’ve paid for that nothing. These visitors that view your front page and click off are either bots, or they weren’t interested, or they moved on. The attention economy is hot in the online world, where a user’s attention span lasts as long as a goldfish. That is why trying to gain higher visitor counts means nothing unless you can increase your conversion rate.

Conversion rate is the percentage of users who do what you want them to do, instead of just click on your website. This means the percentage of visitors who then go and buy a product from your online store, for instance. The higher your conversion rate, the better. Increasing your conversion rate means appealing and marketing to the people who are looking for your brand. To achieve that, you need to: 

1.      Focus on Your SEO

SEO is what will increase your ranking on Google’s SERPs. SERPs, or Search Engine Result Pages, are the pages that are displayed after you search a query into Google. The webpage ranked first will receive approximately 30% of all the traffic of that keyword. The second result only gets 17%, and so on. If you’re on the second page, then your website will receive next to nothing. That is why you need to focus on the SEO on your site.

There are many ways to do this, and one of the best but most forgotten about is your on-page SEO. For instance, Wix SEO requires a bit of extra effort, since most webpage creator engines focus mainly on the aesthetics of a website, not the SEO potential. 

2.      Beautiful Websites

SEO is what Google sees. If you want the users who click on your website to stay, however, you should aim to have a visually appealing website. Websites are easier to design and manage than ever before, and so having a unique, beautiful website should be a no-brainer. The better your website looks, the more authority that you have. This is crucial, because one of the biggest challenges you need to face is credibility. Users need to trust your authenticity if you want to see more subscriptions or sales. 

3.      Speed

Slow websites, no matter how beautiful, are wasted. The Internet has become so fast that when a user comes across a website that is slow then they click away. Time is of the essence, so make sure that your website loads fast. You want users to remember your content, not your lag time. 

These cornerstones are what translate into higher conversion rates, but it is the content that you produce that is the deciding factor. Users need to believe in your credibility, your reputation, and your information if you want to sell products, or even just get someone to sign up to an email newsletter. The more valuable you are to them, the better.