The Cloud in a digital age

January 16, 2017 Off By Hoofer

Grazed from Director. Author: David Stokes.

The Cloud has undoubtedly changed the way modern business operates, and in today’s digital economy there’s little room for error. Yet, with high stakes also comes a wealth of opportunity for the UK economy. 2016 saw many dynamic, political and socio-economic shifts, which will play out over the course of the next few years.

But ultimately the game changer remains the same: businesses are realising the significance of flexibility and choice when it comes to data and the cloud, and how this can help their business to accelerate growth, be successful, and stave off future competition. From Travis Perkins to Shopdirect and Dixons Carphone, brands are witnessing how cloud technology can transform their business to create a more seamless, personalised experience for their customers, and accelerate the digital transformation of a company…

As such, it’s unsurprising we’ve seen a huge amount of investment in the UK into datacentres in the last year by major players, to support the cloud’s exponential growth…

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