Telefónica and Push join forces to offer data distribution in the cloud

Grazed from ComputerWorld. Author: Antony Savvas.

Telefónica Digital and Push Technology are to offer fast and scalable mobile and web data distribution from the cloud to any device through a strategic partnership. Push Technology’s smart data distribution technology Diffusion, combined with Telefónica Digital’s infrastructure-as-a-service (IaaS) offering, allows customers to "address the challenges of bandwidth, infrastructure and redundant data to reduce costs and increase revenue", said the partners.

Sean Bowen, CEO of Push Technology, said: “Cloud service providers are operating a utility model to promote the benefits of lower CAPEX and scale. The problem is these cloud service providers are not addressing the challenges of the internet – bandwidth and network availability – so regardless of the services in-house, the delivery can become a quality of service nightmare."…

Sportingbet scraps polling and rolls out push-based architecture O2 signs ten year 4G network deal with BT O2 launches service to help enterprises engage with digital savvy customers
Telefónica Digital and Push Technology can now offer customers IaaS that uses less bandwidth and supports multiple endpoints with few servers. The right data can also be supplied in real-time, removing redundant data from the network which can affect quality of service and add unwanted and unneeded cost to the end-user, said the pair…

Read more from the source @ http://www.computerworlduk.com/news/cloud-computing/3444600/telefnica-and-push-join-forces-to-offer-data-distribution-in-the-cloud/