SMEs Choosing Cloud CRM for Cost Benefits
April 9, 2013
Grazed from ERPCloudNews. Author: Patricia Jones.
Adoption rate of SaaS CRM is on a rise, especially, among small and medium businesses. According to a market survey the high adoption rate is specially driven by the cost advantages offered by cloud software solutions. Approximately 60% of the SMEs studied in the survey cited cost as the major factor for choosing web based CRM solutions in their organizations. A Gartner Hype report has mentioned that SaaS adoption is going to be 50% of all CRM adoptions by 2020 and one can safely assume that a large part of these adoptions will solely be based on budgetary advantages.
Since most of the small businesses operate on shoestring fund it is quite an attractive option for them to adopt hosted service solutions. The enterprise legacy software versions are expensive, take longer time to deploy and require a fully functioning IT infrastructure/team to keep them running…
On the other hand, SaaS CRM solutions have:
- Eliminated expenses incurred on managing IT infrastructure for legacy applications
- Allowed SMEs to cut back on their dependency on IT team
- Offered manageable monthly subscription rate based on provisioning and resource usage
- Eliminated software licensing requirements
- Offered lower entry threshold-demanding no immediate or upfront investment
- Ensured faster deployment
- Offered faster return on their investment
- Allowed lower Total Cost of Ownership (TOC)…
Read more from the source @ http://erpcloudnews.com/2013/04/smes-choosing-cloud-crm-for-cost-benefits/