SAP taps niche areas in cloud to grow beyond traditional base
January 9, 2013
Grazed from InformationWeek. Author: Srikanth RP.
The immense potential of the Indian SMB market is well known. Market research firm, Zinnov, says that with over 50 million units, India has the largest number of SMBs across the world. While a majority of SMBs in this sector have global aspirations, they are way behind in technology adoption – a vital parameter for competing against global players.
While this sector wants to use technology, a majority of SMBs seldom adopt technology as they are either too expensive or too cumbersome to deploy. The cloud is a perfect technology for SMBs as it gives them the ability to conserve cash, and scale without technology infrastructure restrictions…
Like other mainstream enterprise application vendors, ERP giant, SAP, has been quick to recognize the potential of this market, and has accordingly started offering a slew of options using the cloud route. The firm initially started offering solutions using the Business ByDesign (BYD) model and Business Intelligence (BI) model designed for the SMB sector. Today, as the demand from this sector has grown rapidly, SAP is expanding its cloud solutions portfolio. The firm has launched a new range of offerings including CRM OnDemand, Financials OnDemand and SAP Social Media Analytics…
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