SaaS Market Domination: You’re Targeting Too Big of a Market!

Grazed from Business Insider. Author: Scott Maxwell.

Every expansion-stage SaaS company wants to dominate its market, but most founders don’t build and execute a market-dominating strategy. The problem is that they want to win the entire market so they don’t start by getting clear on the market targets that they want to dominate. Since they don’t have the right focus, they can’t build the right product or go-to-market strategy to dominate their market.

This post is all about narrowing your focus and aiming at the right customer segment(s). If you do this, you will have a much better chance of dominating your markets and becoming a great, large company!…

Getting to the Expansion Stage

Companies start from various angles. Some founders see products in the market that they think they can improve on (ultra-simplicity is a major current theme — for example, “consumerizing” business products). Other founders identify buyers that are willing to pay a lot of money to solve a particular business problem and then build a product that the buyers purchase. Another frequent angle is founders see a need in a particular domain and want to address that need…

Read more from the source @ http://www.businessinsider.com/saas-market-domination-youre-targeting-too-big-of-a-market-2013-5