SaaS-based CRM in Demand

Grazed from Midsize Insider. Author: Marissa Tejada.

SaaS-based CRM is in demand. A new survey by Gartner shows that one out of every four customer relationship management software tools sold were SaaS based. As midsize firms consider new CRM software or seek to upgrade their current systems, this growing trend could be of interest in their decision.

Market Share

The report by Gartner, called Market Share Analysis: Customer Relationship Management Software, was recently featured in Cloud Tech, and found that customer relationship management software sales grew last year at an impressive rate from $16B to $18B. With an increase of 12.5 percent, the category scored three times the average of other software categories. According to the results, clients are mostly turning to CRM software to improve customer service and support as well as sales. Gartner also found the majority of customer relationship management software (80 percent) is being sold in North America and western Europe. Growth markets include China and Latin America. Top customer relationship management software vendors include Salesforce.com, SAP, and IBM…

Midsize Choices

Out of all the customer relationship management software sold, Gartner found 40 percent were SaaS-based. The analyst firm found that clients choose SaaS-based systems because they are easier to deploy when there is a need to replace older software. IT pros at midsize firms are often looking to replace legacy systems to foster a more productive work environment. Upgrading customer relationship management software can also enable big data functions to extract value from social business data and other types of data as well…

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