Plivo Uses Cloud Aggregation to Drop SMS Costs by 40 Percent

Grazed from TalkinCloud. Author: Mike Vizard.

As a technology, Short Message Service (SMS) has been around as a commercial service since the early 1990s. But with the advent of the cloud and the rise of application programming interfaces (APIs) the overall SMS market has evolved into a $100 billion industry. Starting this week, Plivo, an aggregator of SMS offerings that can be invoked via a single API, appears to be single-handedly starting a price war.

Plivo is lowering the cost of outbound messages deliver via SMS by as much as 40 percent across 200 countries. Plivo co-founder and CEO Venky Balasubramanian said because Plivo has been able to aggregate SMS offerings delivered via over 1,600 networks, the company has been able to drive down pricing by negotiating directly with each carrier…

Via an API that Plivo exposes as a cloud service that is globally available on multiple distributed hosting environments, Balasubramanian said customers now also now have the option to invoke all SMS offerings available in any given country; as opposed to having to negotiate separate contracts for each service and then manually send out the same message across different networks. In effect, the Plivo API turns all those networks into a single programmable resource…

Read more from the source @ http://talkincloud.com/cloud-computing/plivo-uses-cloud-aggregation-drop-sms-costs-40-percent