How to Create a Successful Website

If you are thinking about setting up a business website or blog on the Cloud, there are a number of things that you need to consider once you have created your domain name and chosen your platform. These will ensure that your target audience will flock to your website and navigate your website for far longer than the average 15 seconds. To make sure that your website is successful and is even able to generate profit, read on for some top tips.

1.   Utilize SEO

There is no point in creating a great website if it is not going to be viewed by anyone, and utilizing SEO is the best way to attract new visitors to your Cloud-hosted website. Using SEO, or search engine optimization, allows your website to rank higher up on Google and Bing searches, and your website’s ranking is judged by a number of ranking factors that are used by search engines to determine your website’s value. The basis of a good SEO campaign is using the right keywords across your website, matching the search terms that your target audience will be using to find websites like yours. In order to optimise your website for search engine success, you can create new content, research keywords, and introduce backlinks to other, reliable websites to show that your website is valuable to Google’s customers. 

2.   Create a Professional Design

To have a successful website, establishing a professional design scheme is necessary to ensure that your website is presented as reliable, genuine and trustworthy to customers and encourage them to explore your website. Although creating a professional cloud-hosted website can be more difficult than on website builders such as WordPress, which have their own themes which you can then customize. If you are struggling to create your website you should hire a web or graphic designer who can make sure that your website matches the values and message of your brand.

3.   Make Your Website Mobile-Friendly 

Your website should also be created so that viewers can get the optimum experience of your website no matter what device they are using, whether that be a mobile phone, tablet, or a computer. In order to make your website mobile-friendly, you should scale down all of your graphics and images so that they are sized to load quickly on smaller devices, avoid using add-ons such as Flash, which cannot be accessed on a mobile phone, and use large font sizes so that visitors are able to easily read posts and click links and buttons, for example.

4.   Ensure Your Website is Navigable

If your website layout is disorientating, visitors are less likely to stay on your website for a long period of time. Luckily, there are simple ways that you can improve your visitor’s experience of your website. These include creating a menu or banner which contains subheadings that viewers can click on to access posts about a certain subject or see the part of your website that they are interested in. To further help them to do this, you should install a search feature to enable viewers to find the exact information they are looking for within minutes.

5.   Fix Issues

It is also important that you are able to fix any immediate issues with your cloud-hosted website to allow visitors to have a great user experience that will encourage them to return to your website. These issues can include bugs and crashes and security issues such as hacking and corrupted files, as well as broken links and other problems that could damage your own reputation if you do not isolate these issues immediately.