How to beat the big data hype cycle and boost your business
October 30, 2013
Grazed from ITProPortal. Author: Ashish Thusoo.
A recent Gartner report places big data at the peak of inflated expectations in a hype cycle of emerging technologies. While big data is experiencing the height of its buzz, cloud computing, on the other hand, appears to have slumped into the "trough of disillusionment," according to Gartner.
The graph strikingly plots how big data is still on a rise, as indicated by the report, while cloud computing has peaked and fallen in interest. This places decision makers in the difficult position of either investing in big data and risking resources on an emerging trend, or ignoring the trend and potentially being left behind. The example of cloud computing demonstrates that hype can, and often does, precede a paradigm shift in an industry. Time has shown that while betting on the cloud was risky, it ultimately gave a first-mover advantage to the risk-takers…
Big data and the hype cycle
Gartner has worked to place a number of emerging technological buzz phrases somewhere on the following graph, showing how far along the hype cycle they have already come before plateauing into productive implementation…
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