Hedging its bets, AWS evolves into holistic cloud provider

January 13, 2017 Off By Hoofer
Grazed from DigitalNewsAsia. Author: Edwin Yapp

AS the dust settles on the recently-concluded Amazon Web Services re:Invent 2016, one thing is clear: cloud behemoth Amazon Web Services (AWS) Inc is far from done innovating and is once again gearing up for new battleground frontiers.

At its annual developers’ and users’ conference held in Las Vegas in Dec 2016, AWS executives were not only busy selling the idea of its version of the cloud but were also pushing new boundaries in making cloud technologies ubiquitous in the life of the enterprise.

The Seattle, Washington-based cloud provider has long been on the warpath to champion cloud technologies as ‘the new normal’ in the everyday life of businesses, and has for the most part been successful in doing so.

The cloud powerhouse continues to show why it is arguably the leader in this space. At this year’s re:Invent 2016, AWS showcased a number of new innovative solutions in a bid to prove that it’s not resting on its laurels despite being the clear leader in the cloud game.

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