Digital Marketing Tips for 2019May 15, 2019
Digital marketing is not a new concept, but it is one which is highly prevalent in the modern age. Without digital marketing, many new businesses fail within the first year. After all, this is how new customers hear about who you are and what you offer. However, what are the best ways to implement digital marketing in today’s digital world?
Social Media Influencers
Social media has grown exceptionally quickly for businesses. No longer is it simply a playground for people to connect with friends and family; now companies across the world can find potential leads and advertise to them, whether they are in the same town, same state, or even same country. Again, this isn’t a new technique for digital marketing. However, the use of influencers for brands, both big and small, is becoming more common.
Influencers are social media ‘stars’ who recommend or advertise your products to their followers. They do this in a range of ways, but popular methods include sponsored pictures, review videos, and how-to videos. As this technique of digital marketing focuses firmly on the influencer and their individual reach, it allows a brand to target a precise audience, rather than trying to advertise to the internet as a whole.
To harness the power of influencer marketing, you need to not only look at the number of followers and the niche they operate in, but also how often their posts are engaged with. While enlisting the help of an influencer who currently has over 10,000 followers sounds fab, when only a couple of hundred interact with their post, the impact you hope for will be lost.
Don’t Forget SEO
Search engine optimization is still as crucial in today’s society as it was ten years ago. Featuring highly on Google’s results pages is essential if you want to grab the attention of potential customers. Unfortunately, it’s very rare for a consumer to look further than page 2 or 3, so if you’re appearing on these pages, you need to address the situation and fix it.
SEO consists of a few techniques, including on-page, off-page, and link building. Content marketing is a highly vital part of SEO, and it’s this discipline which boosts your site up the rankings. However, that doesn’t mean you can forget about the on-page aspects. Make sure every part of your site is optimized; add meta descriptions and alt-tags, feature clear CTAs, and optimize every piece of content you feature on your site.
A key part of SEO now is local SEO. This practice enables those who are local to you find your business quickly and easily. It focuses on your geographical area, rather than the broad internet. Of course, you will want to avoid these mistakes if you’re implementing SEO for the first time on your site.
Without digital marketing, in the digital world of today, you will simply not reach the desired customers. Digital marketing enables you to broaden your reach to different cities, and even different countries. When implemented well, you can not only transform your conversion rates on your eCommerce store, but you can also increase your brand reputation.