Why Data Analytics is Key to a Successful Digital TransformationMay 17, 2019
Data analytics is indeed one of the key factors in order for a company to successfully transform digitally. With a number of digitally transformation examples in the web that businesses can follow, it is indeed true that this process will be easier to do now.
With this in mind, here are some of the reasons as to why data analytics is vital in having a successful digital transformation for your business.
It improves efficiency and productivity
One of the things that make data analytics as a key factor in a successful digital transformation is it immensely improves every employee’s efficiency and productivity. This is because when a company is already digitally transformed, this also means that all their data, documents, and information that they need are already in one server. By having this advantage in your arsenal, this only means that each and every employee in a company has access to it — anytime, anywhere. In fact, they don’t need a computer or laptop to access these files as they can use their mobile phones to get into it if they are on fieldwork outside of the office or if they are on the go.
It helps in the decision-making phase
Another thing that makes data analytics an important factor for a company to be digitally transformed is because of the decision making results that greatly hits the audience and the customers. Remember that data mitigates, which means that a customer’s reaction to a product is a vital factor in the decision making phase. With this in mind, it is important that a company use data resources in order to understand your customer’s preferences so that you will be able to give and cater to their needs and wants constantly. By doing this, you will be able to retain them as your loyal customers to your brand, products, and services for a long time.
It enhances the financial performance of a company
It is with no doubt that every company’s goal is to make sure that they will be able to save a big chunk of money in their business. By choosing to be transformed digitally, you will be able to attain this stage aspect.
Since your company will be transformed in a digital manner, this only means that you will be lessening the need to purchase upgrades and you’ll be spending more on applications and software — which is really a good move. This will greatly reduce the expenditures needed in the company, which in turn, you can spend it to something more important like overtime pays, team dinners, or team buildings.
It immensely improves the customer’s experience
Since you have all the data and analytics in your arsenal, it is safe to say that data analytics indeed improves the customer’s experience. You will be able to track your customers’ behavior, record any support interactions, and question your audience’s dissatisfaction with your brand, products, and services. By simply integrating analytics to your business strategy so that you can constantly improve your customers experience with your brand.
Having a successful digital transformation is indeed not an easy thing to do. It entails a lot of time and effort in order to achieve this. With this in mind, make sure that you level up your game by integrating data analytics in your strategy to ensure that you will be constantly be delivering to your customers’ needs and wants.
About the Author
Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.