Cloud Computing Sparks SMB Innovation & Growth

Grazed from Business News Daily. Author: Chad Brooks.

Businesses looking for a leg up on the competition need to look more to cloud solutions, new research shows. A study by Forbes Insights, the strategic research practice of Forbes Media, revealed that cloud solutions accelerate business results, enable more efficient business processes and spur innovation.

Specifically, the research found that more than 60 percent of executives believe cloud-based collaboration tools help businesses execute faster than would be possible otherwise, which can lead to faster responses to competitive challenges, as well as the ability to get products to market faster and speed up product upgrade cycles. In addition, 58 percent of those surveyed think cloud computing has the potential to improve business processes, including purchasing, manufacturing, marketing, sales and technical support…

"The ability to collaborate in the cloud is becoming a key driver of competitive advantage," said Bruce Rogers, chief insights officer of Forbes Media. "Leading companies are doing more to foster cloud-based collaboration — not only internally, but also with an ever-wider swath of external groups, including customers, suppliers, partners and even regulators." The study also discovered that cloud computing tools are also helping companies develop new ideas. Nearly 60 percent of those surveyed believe cloud-based collaboration stimulates innovation, while 55 percent think that the capabilities enabled by the cloud represent a true breakthrough in collaboration…

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