Cloud Computing: Salesforce takes the wraps off Social.com
April 23, 2013
Grazed from CloudTech. Author: Jane McCallion.
Salesforce.com, the software-as-a-service (SaaS) provider best known for its CRM platform, has unveiled what it is terming the third pillar of its Marketing Cloud offering, Social.com. The new service, which joins Radian6 and Buddy Media to make up Marketing Cloud, will allow brands and advertising agencies to build social ad campaigns for Facebook and Twitter that are both proactive and reactive, the company claims.
Gordon Evans, global senior director of product marketing at Salesforce, told Cloud Pro: “We believe this is the first truly social marketing platform. As well as offering campaign creation, optimisation and automation, Social.com also has two features we believe are unique: listening integration and CRM integration.”…
Listening integration, Evans explained, allows brands and agencies to monitor real-time social media events, such as trending topics on Twitter, and respond to relevant trends by pushing their campaign. CRM integration, on the other hand, allows organisations to make better use of customer data they already have sat in existing databases in creating more targeted campaigns, Evans said…
Read more from the source @ http://www.cloudpro.co.uk/saas/5514/salesforce-takes-wraps-socialcom