Cloud Computing: Salesforce.com’s Going Mobile, Just in Time

Grazed from Motley Fool.  Author: Tim Brugger.

If timing is everything, the unveiling of salesforce.com‘s (NYSE: CRM  ) mobile services application development platform April 9 was spot-on. The service aims to tap the skills of third-party developers, much as smartphone manufacturers do, to expand and personalize the mobile customer relationship management, or CRM, experience. Salesforce says its new platform is "the latest in a series of innovations to empower customer companies to transform for the mobile era."

Just how big a deal is it? According to a Gartner study released April 11, mobile applications for the CRM industry, both in number and the revenue they generate, will explode in the next several years. The CRM landscape is changing, and Salesforce is in the right place at the right time…

The future of mobile CRM apps
Gartner Vice President Ed Thompson described the future of CRM this way: "Customer experience management is emerging as a business discipline for marketing, sales, and customer service leaders. Every day, these leaders are incorporating more new technology into their projects to achieve their organizational goals." Amid the explosive growth of mobile computing, CRM on the go is quickly becoming a necessity for Salesforce and its competitors…

Read more from the source @ http://www.fool.com/investing/general/2013/04/13/crm-needs-to-go-mobile.aspx