Cloud Computing: Salesforce blows past SAP in CRM

Grazed from CRN. Author: Joshua Gliddon.

Salesforce.com, which introduced the idea of cloud computing to many organisations, has leapt past SAP as the leading CRM vendor, a report from Gartner has found. While SAP enjoyed 12.9 percent of the CRM market, Salesforce jumped past with 14.9 percent. Revenues for Salesforce.com in the CRM space were $US2.5 billion, marginally ahead of SAP’s $US2.3 billion.

Worldwide, total CRM revenue totalled $US18 billion, a rise of 12.5 percent on the previous year’s figure of $US16 billion. Third place in the CRM stakes was Oracle, with sales of just over $US2 billion, Microsoft with sales of $US1.1 billion, and IBM an also-ran, with sales in the region of $US650 million…

The strongest markets for CRM, accounting for 80 percent of all spending, were the US and Western Europe. However, despite a strong market, Western Europe’s sales grew only one percent, which Gartner attributed to the strong US dollar…

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