Cloud Computing: Mobile CRM Apps To Grow 500% By 2014 As Market Turns With Decline In PC Shipments
April 11, 2013
Grazed from TechCrunch. Author: Alex Williams.
Gartner Research is reporting mobile CRM apps will grow 500 percent by 2014, another sign of a shifting market that has more to do with work getting done in the cloud more so than from a server behind the firewall. This is buttressed by Gartner’s news that SaaS providers will represent more than 50 percent of profits in the CRM market by 2016 and the steep decline in PC shipments that Gartner reported yesterday.
Gartner reports there are 200 apps now in app stores. By 2014, there will be 1,200. Mobile apps will come in a variety of flavors, attacking specific aspects of the CRM experience. Gartner, citing a CIO survey of more than 2,000 people, predicts that vendors will need to build mobile apps around their specific strengths. Gartner also reported that Salesforce.com remains the No. 1 CRM vendor with 26 percent growth and $2.5 billion in revenue last year. In contrast, Gartner states SAP grew 0.1 percent year-on-year and totaled $2.3 billion in CRM revenue…
That is a huge difference but reflects why consulting companies like Deloitte are focusing more on Salesforce for CRM integrations. The money is in hooking up SaaS environments to old-school legacy systems. The rise of mobile apps comes with a decline in PC shipments. According to Gartner, “worldwide PC shipments totaled 79.2 million units in the first quarter of 2013, an 11.2. percent decline from the first quarter of 2012. Global PC shipments went below 80 million units for the first time since the second quarter of 2009. All regions showed a decrease in shipments, with the Europe, Middle East and Africa (EMEA) region showing the steepest decline.”…
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