Cloud Computing: Business Intelligence Startup RJMetrics Raises $6.25M
May 15, 2013
Grazed from TechCrunch. Author: Eric Eldon.
In the big new world of business intelligence, RJMetrics has found a market helping e-commerce companies easily analyze operations data and make smarter decisions as a result. Big startups have signed on, including Fab, Bonobos, Threadless and thousands of smaller businesses. Today, the momentum has landed the Philadelphia enterprise startup a $6.5 million first venture round led by Trinity Ventures.
SaaS BI, as online business analysis software is called within the industry, is full of competitors. Tableau Software, which is planning to IPO, along with GoodData, Domo and others have been successfully selling to big companies that need complex integrations to best analyze their own data. On the low end, Datahero and Chartio provide quick and inexpensive ways for a small business to get some quality integrations…
RJMetrics has focused on what e-commerce companies need, Moore explains, although he notes that its clients range from online gaming companies to nonprofits. The secret isn’t some magical new type of BI software, but a better focus on lucrative online transactions businesses. If an online retailer wants to analyze how colors of different types of hats are selling against each other, for example, a non-technical sales analyst at the company could go into RJMetrics and quickly create a visual explaining what’s happening…
Read more from the source @ http://techcrunch.com/2013/05/15/business-intelligence-startup-rjmetrics-raises-6-5m-from-trinity-ventures-for-ecommerce-boom/