Plivo Uses Cloud Aggregation to Drop SMS Costs by 40 Percent
Grazed from TalkinCloud. Author: Mike Vizard.
As a technology, Short Message Service (SMS) has been around as a commercial service since the early 1990s. But with the advent of the cloud and the rise of application programming interfaces (APIs) the overall SMS market has evolved into a $100 billion industry. Starting this week, Plivo, an aggregator of SMS offerings that can be invoked via a single API, appears to be single-handedly starting a price war.
Plivo is lowering the cost of outbound messages deliver via SMS by as much as 40 percent across 200 countries. Plivo co-founder and CEO Venky Balasubramanian said because Plivo has been able to aggregate SMS offerings delivered via over 1,600 networks, the company has been able to drive down pricing by negotiating directly with each carrier…

