Grazed from Bloomberg. Author: Niamh Ring and John Lear.
International Business Machines Corp., the world’s largest computer-services provider, is offering a new software product that automates marketing and speeds up sales to entice businesses to use its servers.
If all of a company’s product and customer data is on IBM’s servers, IBM’s analytics can help it sell more efficiently to other businesses and consumers, the company said in a statement. For example, sales campaigns could be based on where products are geographically located and marketing campaigns could be automatically generated based on the tone of a customer’s Twitter post about a product…