IBM Buys DemandTec for Its Cloud-ified Analytics
IBM said Thursday morning that it was buying DemandTec for $13.20 a share, close to 57% premium.
Big Blue will ante up roughly $440 million, net of DemandTec’s cash on hand, to take over the cloud-based ISV for its 10-month-old Smarter Commerce initiative. IBM estimates the market opportunity for Smarter Commerce at $20 billion in software alone.
By running different customer buying scenarios, DemandTec’s subscription-based price, promotion, merchandising and marketing analytics are supposed to help users define their best price points and product mix based on customer buying trends both online and in stores…

