Analytics in the cloud drives culture and pricing changes
Grazed from TechTarget. Author: Nicole Laskowski.
Cloud computing technology is maturing, as is the practice of storing and analyzing data there. While privacy and accessibility concerns still remain, they no longer completely eclipse features like elasticity and quick deployment. "There’s a lot of momentum for the cloud," said Tony Cosentino, vice president and research director for Ventana Research, an IT research and consulting firm based in San Ramon, Calif. "I’d expect to see a continuation of this trend in BI [business intelligence] and analytics."
The keyword is continuation. Success stories about analytics in the cloud are becoming easier to find, but barriers still exist, Cosentino said. And for one analytics business, overcoming those barriers required a shift in its culture and pricing model…

