Analytics in the cloud drives culture and pricing changes

Grazed from TechTarget. Author: Nicole Laskowski.

Cloud computing technology is maturing, as is the practice of storing and analyzing data there. While privacy and accessibility concerns still remain, they no longer completely eclipse features like elasticity and quick deployment. "There’s a lot of momentum for the cloud," said Tony Cosentino, vice president and research director for Ventana Research, an IT research and consulting firm based in San Ramon, Calif. "I’d expect to see a continuation of this trend in BI [business intelligence] and analytics."

The keyword is continuation. Success stories about analytics in the cloud are becoming easier to find, but barriers still exist, Cosentino said. And for one analytics business, overcoming those barriers required a shift in its culture and pricing model…

Movin’ on up in cloud technology

Razorfish Inc., a marketing and technology company headquartered in Seattle, didn’t really choose the cloud; instead, the cloud was kind of thrust upon it. Founded in 1995, the startup was eventually bought and sold by companies that enabled it to collect and analyze online marketing data from customers behind a secure firewall…

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