Amazon’s cloud-based data warehouse Redshift now available
Grazed from InfoWorld. Author: Mikael Ricknäs.
Amazon Web Services has made available to all users its cloud-based data warehouse Redshift, which it pitches as a lower-cost alternative to on-premise deployments. Amazon Redshift was first announced as a limited preview at the AWS re:Invent conference, but has now been made generally available from its US East (North Virginia) data center and will be rolled out to other centers in the coming months.
Just like with its other cloud-based offerings, Amazon hopes to attract enterprises to Redshift with the speed and cost of setting up a data warehouse in its cloud. Traditional data warehouse solutions are really expensive and complicated to manage, Amazon Web Services’ Andy Jassy said when the product was launched. Redshift, on the other hand, is about a tenth of the cost, and also automates the deployment and administration, according to Jassy…


Salesforce.com (CRM), No. 2 in this year’s Bloomberg Businessweek 50 ranking, has been outpacing rivals Oracle (ORCL), Microsoft (MSFT), and SAP (SAP) in the business software market by exploiting companies’ desire to stop managing programs for thousands of their employees and outsource the job instead. The company’s stock has climbed more than 170 percent in the past three years and Chief Executive Officer Marc Benioff is expanding his portfolio of cloud computing software for sales, customer service, and online marketing by branching into new areas like human resources. Benioff spoke with Bloomberg News reporter Aaron Ricadela from his home in San Francisco about the competitive landscape and his plans for the coming year.