Cloud Computing: Salesforce takes the wraps off Social.com
Grazed from CloudTech. Author: Jane McCallion.
Salesforce.com, the software-as-a-service (SaaS) provider best known for its CRM platform, has unveiled what it is terming the third pillar of its Marketing Cloud offering, Social.com. The new service, which joins Radian6 and Buddy Media to make up Marketing Cloud, will allow brands and advertising agencies to build social ad campaigns for Facebook and Twitter that are both proactive and reactive, the company claims.
Gordon Evans, global senior director of product marketing at Salesforce, told Cloud Pro: “We believe this is the first truly social marketing platform. As well as offering campaign creation, optimisation and automation, Social.com also has two features we believe are unique: listening integration and CRM integration.”…


CA Technologies today announced CA Clarity Playbook, an innovative mobile application that uniquely empowers CXOs to strategically manage their organization’s technology investments in the context of their high-level business goals and objectives–right from their iPads.