Learning the Business Value of SaaS
Grazed from eCommerceTimes. Author: Jeffrey M. Kaplan.
Computer and software companies have been battling for the hearts and minds of students for decades, and now school administrators are becoming the target of smart Software as a Service and cloud computing service providers. The most notorious examples of using classroom marketing tactics to gain a long-term strategic advantage are Apple and Google.
Apple made a concerted effort to win over a new generation of corporate end-users long before they ever entered the workplace by enticing them with brightly colored, easy-to-use eMacs. Google has been giving away Google Apps to public schools and college students for years to get them hooked on its simple collaboration tools…

