Learning the Business Value of SaaS

Grazed from eCommerceTimes. Author: Jeffrey M. Kaplan.

Computer and software companies have been battling for the hearts and minds of students for decades, and now school administrators are becoming the target of smart Software as a Service and cloud computing service providers. The most notorious examples of using classroom marketing tactics to gain a long-term strategic advantage are Apple and Google.

Apple made a concerted effort to win over a new generation of corporate end-users long before they ever entered the workplace by enticing them with brightly colored, easy-to-use eMacs. Google has been giving away Google Apps to public schools and college students for years to get them hooked on its simple collaboration tools…

In both cases, the objective has been to demonstrate to the students the virtues of the vendors’ hardware products and software solutions to gain their allegiance later in the business world. As Apple and Google have become leaders in the rapidly expanding cloud market, their education sector marketing efforts also have helped to make school administrators aware of the business value of cloud-based alternatives…

Read more from the source @ http://www.ecommercetimes.com/story/Learning-the-Business-Value-of-SaaS-79979.html#sthash.k1Lgnr3r.dpuf

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