IBM To Acquire Silverpop, Enlarges Cloud Computing Services
Grazed from MediaPost. Author: Laurie Sullivan.
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IBM reported Thursday entering into an agreement to acquire Silverpop, a privately held software company based in Atlanta, Ga., as it attempts to grab a bigger share of cloud computing to support marketing services. Big Blue believes combining its enterprise marketing portfolio with Silverpop’s marketing automation and real-time personalization technology will create the most complete and advanced customer engagement solution for all types of businesses, start-ups to multinational enterprises.
Privately held Silverpop employs about 500. Founded in 1999, it supports email marketing, lead management, multichannel marketing and marketing automation. The company extends IBM’s client base to power the marketing capabilities of 8,000 organizations in more than 50 countries worldwide…

