IBM To Acquire Silverpop, Enlarges Cloud Computing Services

Grazed from MediaPost. Author: Laurie Sullivan.

IBM reported Thursday entering into an agreement to acquire Silverpop, a privately held software company based in Atlanta, Ga., as it attempts to grab a bigger share of cloud computing to support marketing services. Big Blue believes combining its enterprise marketing portfolio with Silverpop’s marketing automation and real-time personalization technology will create the most complete and advanced customer engagement solution for all types of businesses, start-ups to multinational enterprises.

Privately held Silverpop employs about 500. Founded in 1999, it supports email marketing, lead management, multichannel marketing and marketing automation. The company extends IBM’s client base to power the marketing capabilities of 8,000 organizations in more than 50 countries worldwide…

Cloud computing and marketing services continue to become a heightened focus for IBM. The company recently launched the campaign "Made With IBM," 50 television spots the company calls mini stories airing during the Masters golf tournament, April 9-13, on CBS and ESPN. Each of the spots demonstrates how companies collaborate with IBM’s technologies related to big data, cloud computing, mobile devices and Watson…

Read more from the source @ http://www.mediapost.com/publications/article/223386/ibm-to-acquire-silverpop-enlarges-cloud-computing.html

Subscribe to the CloudCow bi-monthly newsletter @ http://eepurl.com/smZeb