SalesForce unveils one-stop social content marketing tool, Social Studio
Grazed from Bandt. Author: Editorial Staff.
Global cloud computing company SalesForce ExactTarget Marketing Cloud has launched a new social media platform called Social Studio that will allow companies to synthesise and publish social media content in one place. The new platform will combine the social media listening skillset of existing SalesForce platform Radian6 with the publishing expertise of Buddy Media, all on one platform to create a one-stop shop for content marketing, engagement, publishing and analytics.
Social media administration is maturing beyond the social media ‘ninja’ operating all social media and online engagement across an entire organisation said Derek Laney, director product marketing management at SalesForce Marketing Cloud. Instead, Laney explained, each team and individual is taking on the responsibilities of social media management specific to that area of the company…

