SalesForce unveils one-stop social content marketing tool, Social Studio

Grazed from Bandt. Author: Editorial Staff.

Global cloud computing company SalesForce ExactTarget Marketing Cloud has launched a new social media platform called Social Studio that will allow companies to synthesise and publish social media content in one place. The new platform will combine the social media listening skillset of existing SalesForce platform Radian6 with the publishing expertise of Buddy Media, all on one platform to create a one-stop shop for content marketing, engagement, publishing and analytics.

Social media administration is maturing beyond the social media ‘ninja’ operating all social media and online engagement across an entire organisation said Derek Laney, director product marketing management at SalesForce Marketing Cloud. Instead, Laney explained, each team and individual is taking on the responsibilities of social media management specific to that area of the company…

“In the past every part of the organisation is using something specialised for their needs, and it’s very difficult then to keep a content plan of what’s actually going out to market,” Laney told B&T. “So the driving requirement for organisational planning tools is for a single content calendar for all these teams to work off, so when head of digital, or head of social, is thinking about what they are doing on their channels on a given week, they can look across at what all the different teams are doing.”…

Read more from the source @ http://www.bandt.com.au/news/digital/salesforce-unveils-one-stop-social-content-marketi

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