Big Data Analytics For Small Businesses
May 23, 2013
Grazed from CloudTweaks. Author: Salam Ul Haq.
The ever expanding internet data coupled with social and mobile infrastructure expansion has made big data analytics a buzz word, especially looking at the fact that ninety percent of the world’s internet data is created in the last couple of years. However Big Data is the name of a problem, not a solution. The solution is the advanced algorithms running on large platforms crunching data and numbers to generate useful information.
It could be termed as data recycling to obtain packets of information from a dense knowledge and data clouds. Naturally, most solutions involving big data are based on huge processing clusters to handle the load of processing bulk information making it prohibitive for small and medium level business which cannot cope with the barrier of entry investment. In the last few years, large enterprises have invested their resources to generate analytics and harvested tremendous gains in business by streamlining marketing and streamlining products to user needs…
However cloud computing platforms have opened this market for small and medium sized business that can now leverage the available processing power of the cloud to dive into the immense analytics market. There are numerous lucrative opportunities in commercial transaction systems, website traffic monitoring and social media analytics besides others that are waiting to be explored…
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