IBM’s repackaging damages cloud reputation
We all appreciate something new. From a new mobile phone to a new car, even a nice new pair of shoes can makes us grin like a Cheshire cat who got the cream.
But the definition of ‘new’ is becoming a bit of a joke within the IT industry.
Since the inception of cloud computing as a term to describe a number of IT services, old school hosting companies have claimed the technology is nothing new at all.
Then, as the trend began to take off, numerous companies packaged up their products and stuck the word ‘cloud’ on them to try and sell more units and make them appear to keep up with the times – otherwise known as "cloud-washing."..