Fujitsu – where the Cloud changes business models
Fujitsu made its impression of the Cloud clear at this year’s Fujitsu Forum, held in Munich in October. Fujitsu’s pragmatic German CEO Rolf Schwirz’s strategy was dished out with no ‘ifs and buts’ as he detailed the company’s move into the Cloud and how it plans to target the growing market.
In Schwirz’s view, Fujitsu is not competing in a new market, and it already has the technology the market requires. Instead, Fujitsu’s focus on the Cloud will be all about service levels and flexible offerings that promise easy deployment, easy contracts and little emphasis on the underlying technology behind the Cloud offering.
“From a technology perspective, cloud computing is actually internet computing – you use the Internet for cloud. It is not a new technology; it is simply a new delivery model. And for all delivery models, one thing will remain important: you have to offer a solution to the customer,” Schwirz said during his keynote speech…

