Radio’s Place in The Cloud
The hot technology buzzword in computing today is the “cloud.” You see this used all over the place from consumer services like Apple’s new iCloud™ or Pandora to business services from companies such as Oracle or IBM but what does this mean to radio? What is the cloud? Does radio have a place in the cloud? Does radio care and if so, why?
Let’s start with what “the cloud” is. Simply put, having something in the cloud just means that where you used to operate your own servers (either on your site or more likely in a data center) that performed all of your digital services (ad management, trafficking, automation, hosting, streaming, etc.), you can now run your digital services on computers that someone else manages and maintains. Furthermore, cloud companies’ offer a host of important but low-level services that you don’t have to think much about anymore including fault-tolerance so your services are always “on”, ability to add new capacity automatically, disaster recovery, and more. This means cloud computing can dramatically lower your costs and will certainly lower the cost of launching new services and maintaining them…

