Will Emerging Markets Bypass the US on Cloud?
South Korea has better broadband than we do. Australia has faster wireless networks. And according to Forrester’s Internet Population Forecast, by 2013 the number of online consumers in emerging markets will dwarf those in the US and Western Europe. In Forrester’s Forrsights Budgets and Priorities survey, these same countries are putting far more priority on cloud computing than we are. Does this mean we could lose our lead in cloud?
We all know that cloud computing is an agility play and that our business colleagues are more excited about it than us in IT. We also know that it’s much easier to invest in public cloud services due to their economic model and ubiquitous delivery capabilities – heck it’s an Internet-based service. And we know that organizations with less in-house IT are able to leverage cloud services more readily. On top of all this, according to Forrester’s Global Tech Market Outlook For 2011 and 2012, the markets increasing their investments in IT goods and services the most – nearly twice that of other regions – are Latin America, the Middle East, Eastern Europe and Africa…

