Start-ups Dropbox and Box reach for the cloud
Grazed from USA Today. Author: Jon Swartz.
They are polar opposites, but two of Silicon Valley’s hottest start-ups share similar names, market, adversaries and ambitions — perhaps with wishful eyes on going public next year.
Privately held Box and Dropbox are competing for a slice of personal cloud storage computing, a solution to the growth of Internet-connected mobile devices such as smartphones and tablets and the rise of storing files online so that consumers and businesses can retrieve data from anywhere they are on any device they choose…

