Grazed from Sys Con Media. Author: Reuven Cohen.
While some are happy to debate definitions of cloud computing, I prefer to focus on the characteristics that make successful companies, successful. Lately there seems to have been a shift from the anything for anyone cloud to the industry or vertically focused cloud. Adding to this is today’s piece of news from Zynga who announced what they describe as "the beta release of Zynga.com, a new service enabling third party developers to create and publish games on the Zynga Platform." Yes, that company that brought you farmville is now going to be a cloud service provider enabling a whole new crop of game companies, which I can only assume they will acquire when the time is right.
So why is this news important? It’s another great example of a trend in the cloud computing sector of "Vertically focused" cloud products and services. In the early days, there was this mentality of just build it and they would come. Problem was that for most, they never really came. Instead you had a handful of very large players and everyone else fighting over the table scraps. What those who survived learned, is that in order to be successful it isn’t about being the best funded or even the best performing, but instead it is about being the most focused on the needs of a particular customer vertical. Those who focus on a particular problem, be it for a particular enterprise sector, application or customer need will have a clear and distinct differentiation in a market dominated by me-too cloud services…