What Cloud Computing Means for a Marketer
Cloud computing is a very trendy term nowadays in the marketing world. It’s useful to review the definition of the term and to understand its significance for our profession.
Although cloud computing broadly encompasses many types of services delivered from the Internet, I’m only discussing those that automate business functions in an immediate and scalable manner. All the other good services we often hear about (e.g., infrastructure as a service, platform as a service) are useful but not relevant in this context.
There are five critical things a marketer needs to understand about cloud computing…

