CitizenHawk Introduces Cloud-Based Online Brand Protection Platform
CitizenHawk, a global provider of online brand protection and enforcement services, has introduced a powerful online brand protection tool and offering it to clients on a subscription basis.
HawkDiscovery is a cloud-based technology platform that enables users to search the entire Web and detect use of trademarked terms and phrases, helping uncover instances of brand abuse ranging from counterfeiting to cybersquatting. It also permits monitoring of content on specific websites and produces alerts notifying users of new activity. HawkDiscovery features a fully integrated workflow and case management system that acts as a kind of Customer Relationship Management (CRM) system for brand protection. The system lets users analyze and assess particular instances of online infringement, determine appropriate responses, and manage remediation activities from initial detection through final resolution – with every action tracked, recorded and shared with appropriate personnel.
“Major companies realize their brands are among their most precious corporate assets, and they spend enormous amounts of time and money promoting them to consumers, investors and others,” said David Duckwitz, CitizenHawk’s president and chief executive. “Unfortunately, the more well known and popular a brand is, the more attractive it becomes to typosquatters and others seeking to exploit it on the Internet. Marketing, legal, compliance and IT professionals now have a way to fight back with cost effective tools that not only can uncover such abuse but effectively respond to it.”

