Big data is all the rage now, but don’t expect government spending frenzy
Three years ago, cloud computing was generating all of the hype in information technology. Now the spotlight is on “big data,” a term used to describe the exploding volume of data accumulated by federal agencies.
Despite the attention, big data spending within the federal government is likely to be limited at first and probably will not pick up until cloud computing is more established.
Private industry has already realized the value in the collections of data stored on their servers. This data can tell companies what their customers have bought, and what they might buy again, particularly if a targeted marketing campaign reaches them at the right time…

